5 Publicity Hacks For Startups To Grow Your Business Now

One common thread about startups is that most are pressed for time and money.

They know they need to establish their brand, but lack the major funding of most established businesses.

Many try to muddle through in an attempt to pique the interest of journalists and secure media coverage.

They understand the longer it takes to create name recognition the longer it will take them to build sales and profitability, but they aren’t sure how to get the process rolling.

Here are five publicity hacks for startups to quickly attract the attention of newspapers, radio and TV stations, and generate the needed publicity for immediate growth.

#1. Create a short summary highlighting what makes the business special and why it is different than other companies in the market space.

A startup should avoid the standard press release if possible.

The common mistake is to create the typical release and just send it everywhere hoping something will stick.

Instead, depending on the type and scope of the business, offer an exclusive story to the media with a lot of news “hooks”.

Point out interesting details and pitch the local business journal, daily newspaper, or a TV station announcing your company’s launch before it happens.

You can put together an interesting summary with an eye catching headline. Journalists like to break stories and are always watching for new businesses they can write or talk about.

Businesses can always issue and distribute a standard press release later after a major news outlet or two have broken the story.

#2. Develop a short, quirky video for social media.

Video, of course, is highly used in today’s highly digitized world.

A video can humanize the owners and team, and get people talking about it.

Many people would also rather watch something than read about it.

A video can help cover all the bases. It can depict some emotion and show aspects of the business print cannot deliver.

A company can also link to their video for added PR value when the business does send out its press release.

#3. Host a special event.

A special event can create excitement for the leadership, team and recruiting. The right type of event can also have a lot of media value.

Creating a special event is where creativity kicks in. You can do something a little off-the-wall such as creating the world’s biggest cheeseburger or selling 50 dresses in 50 hours to build revenue for a nonprofit or repairing a house for a needy homeowner if you are a painting company or construction firm.

You can do something related to computers if you are a tech firm.

Many ways exist to execute an event and accomplish your goals. Remember a business will need something visual if you wish to attract local TV stations.

#4. Tie-in a charity.

Community outreach can be a key part of a communications program. A new company can develop something at the outset that benefits a local charity and gains the attention of the media.

Editors and producers like companies that do something creative and give back to the community.

You can do some special things with nonprofits that involve bringing your pets to work or small children. The media loves dogs and kids.

#5. Publicize your press coverage on social media and your website

Your newsroom should be kept up-to-date and make sure you link to your stories on all your social channels.

Print, video and digital all play off each other with SEO benefits as well.

Keep in mind the more coverage you get, and the more media relationships you establish, the more credibility you will have for future stories.

Posted in Education | Comments Off on 5 Publicity Hacks For Startups To Grow Your Business Now

How To The Word Out About Your Home Business

One of the most important components of your home business’s success is marketing. If you don’t promote your business, no one will ever know about it. You can’t make money if no one knows you exist.

You have to get the word out about your business and there are several ways to do that in an inexpensive way.

Social Media

Sign up for and participate in social media networks where your audience hangs out. Comment on questions, offer your help freely, and let your profile speak for itself. Don’t try to connect one-on-one with people until you’ve built a relationship with them.

Blogging

One of the best ways you can promote your business is through blogging. Blogging keeps your website active. You can blog about many things that will attract your audience. The keywords in your blog, the title, and the subject matter help search engines send people to your information.

PPC

Pay-per-click advertising means you create an advertisement, usually an image and some words, based on the rules of the platform. You then pick the audience you want to view the advertisement, and then you only pay if someone clicks through your advertisement.

Email Marketing

Another way that is very effective to get the word out about your business is to create a free report or give away something of value to people who are your target audience, in exchange for an email address. Using that email address, you can market to them one-on-one the products and services that you represent.

Affiliate Marketing

You can get other people to help you market your products or services by setting up an affiliate program. This is a program where you use software to help keep track of sales made by other people of your product or service. You can use aMember.com or E-junkie.com depending on your budget and needs.

Your Website

One of the first thing you should do is create a website with a blog. Your website is your home on the internet and where all content, all marketing, and all promotion should start.

Listing Services

Depending upon your business type, you can join listing services to help people learn about your business. Double check the service to ensure it’s really a viable service. Check stats, and cancel anything that isn’t working.

Hand Out Business Cards

Don’t forget this tried-and-true way of doing business. Give them to people you meet at in-person events, and if you have products you send through the mail, include one.

Posted in Business | Comments Off on How To The Word Out About Your Home Business